What you’ll learn4 learning objectivesChoose one objective for a focused lesson, or study the complete topic.5.8.1(HL)—Importance of research and development• Evaluate importance of research and development for a business• R&D supports innovation, competitiveness, growth, efficiency, and differentiationSyllabus objective5.8.2(HL)—Unmet customer needs• Analyse importance of developing goods and services that address unmet customer needs• Unmet needs may or may not already be known by customersSyllabus objective5.8.3(HL)—Intellectual property protection• Apply copyrights, patents, and trademarks• Intellectual property protection can support innovation, revenue, and competitive advantageSyllabus objective5.8.4(HL)—Innovation• Distinguish incremental and disruptive innovation• Incremental innovation improves existing products or processes; disruptive innovation can transform marketsSyllabus objective