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Pearson Edexcel IAL Business

Unit 1: Marketing and People

1.3.1 - Meeting customer needs

1.3.2 - The market

1.3.3 - Marketing mix and strategy

1.3.4 - Managing people

1.3.5 - Entrepreneurs and leaders

1.3.5.1a - Creating a business

1.3.5.1b - Running and developing a business

1.3.5.1c - Intrapreneurship

1.3.5.1d - Barriers to entrepreneurship

1.3.5.1e - Entrepreneurial risk and uncertainty

1.3.5.2a - Entrepreneurial characteristics and skills

1.3.5.2b - Motives for setting up businesses

1.3.5.3a - Survival objective

1.3.5.3b - Profit maximisation objective

1.3.5.3c - Other business objectives

1.3.5.4a - Opportunity cost

1.3.5.4b - Trade-offs

Unit 2: Managing Business Activities

Assessed quantitative skills

A-Level/Edexcel/Business//AS/Concept/Unit 1: Marketing and People/1.3.5 - Entrepreneurs and leaders/1.3.5.3c - Other business objectives

Unit 1: Marketing and People

Syllabus: 2017
Section: —
Level: AS

Exam analysis

Most tested topics

Meeting customer needs
The market
Marketing mix and strategy
Managing people
Entrepreneurs and leaders