1.3.5.2b - Motives for setting up businesses

Compare financial motives such as profit maximisation and satisficing with non-financial motives such as ethics, social entrepreneurship, independence and home working.

Use b - motives for setting up businesses to connect the rule to the data and decision in the question.

This matters because b - motives for setting up businesses determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply b - motives for setting up businesses to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: b - Motives for setting up businesses is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.