Indicative content guidance
Answers must be credited by using the level descriptors (below) in line with the
general marking guidance. The indicative content below exemplifies some of
the points that candidates may make but this does not imply that any of these
must be included. Other relevant points must also be credited.
Knowledge, Application, Analysis, Evaluation - indicative content
- Corporate culture is the set of important assumptions that are shared
by people working in a particular business and that influence the ways in
which decisions are taken
- Extract E shows that Dunelm has an open and straightforward culture,
with strong ethics based on the values of the founding Adderley family
- Dunelm monitors its culture twice a year and all employees at Dunelm,
including the Board, are expected to follow its corporate culture
- By having a strong and open culture, employees are likely to be more
positive and feel that Dunelm cares about its stakeholders
- There could be an increase in employee engagement/motivation at
Dunelm if employees see that culture comes from the top down and is
valued by the business
- However, as the size of Dunelm grows it might be more difficult to keep
the original corporate culture in all of its 172 stores
- Corporate culture alone does not guarantee the financial success of
Dunelm and there are many other factors which contribute to the
success of a business
- The wider economic environment may have more of an impact on the
success of Dunelm rather than its corporate culture
- In order to be successful, Dunelm must ensure it continues to offer the
products and prices that customers want as well as maintain its original
corporate culture
Level
Mark
Descriptor
0
No rewardable material.
Level 1
1-2
Isolated elements of knowledge and understanding - recall based.
Weak or no relevant application to business examples.
Generic assertions may be presented.
Level 2
3-4
Elements of knowledge and understanding, which are applied to the
business example.
Chains of reasoning are presented but may be assertions or
incomplete.
A generic or superficial assessment is presented.
Level 3
5-8
Accurate and thorough knowledge and understanding, supported
throughout by relevant and effective use of the business
behaviour/context.
Analytical perspectives are presented, with developed chains of
reasoning, showing cause(s) and/or effect(s).
An attempt at an assessment is presented, using quantitative and/or
qualitative information though unlikely to show the significance of
competing arguments.
Level 4
9-12
Accurate and thorough knowledge and understanding, supported
throughout by relevant and effective use of the business
behaviour/context.
A coherent and logical chain of reasoning, showing cause(s) and/or
effect(s).
Assessment is balanced, wide ranging and well contextualised, using
quantitative and/or qualitative information and shows an awareness of
competing arguments/factors leading to a supported judgement.
Question
Number
Indicative content
