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Changing Competitive Environment

Analyse changing competitive environments through market growth, technology, globalisation, rivals, customer expectations, regulation and strategic response.

Syllabus
First assessment 2019
Course
Business XBS11/YBS11
Level
A2

Exam points

  • Analyse competitive change through rivals, technology, globalisation, customer expectations and market growth.
  • Apply changing environments to strategic response, differentiation, cost, opportunity and risk.

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