4.3.3.1a - Global marketing and glocalisation

Explain global marketing strategy and global localisation.

Use a - global marketing and glocalisation to connect the rule to the data and decision in the question.

This matters because a - global marketing and glocalisation determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - global marketing and glocalisation to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Global marketing and glocalisation is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.