4.3.3 - Global marketing

Explain global marketing strategy and global localisation.

Use a - global marketing and glocalisation to connect the rule to the data and decision in the question.

This matters because a - global marketing and glocalisation determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - global marketing and glocalisation to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Global marketing and glocalisation is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

Compare domestic or ethnocentric, mixed or geocentric, and international or polycentric approaches.

Use b - marketing approaches to connect the rule to the data and decision in the question.

This matters because b - marketing approaches determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply b - marketing approaches to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: b - Marketing approaches is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

Apply and adapt the marketing mix to global markets.

Use c - marketing mix adaptation to connect the rule to the data and decision in the question.

This matters because c - marketing mix adaptation determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply c - marketing mix adaptation to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: c - Marketing mix adaptation is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

Apply Ansoff Matrix and Porter Matrix to global marketing decisions.

Use d - strategy matrices in global marketing to connect the rule to the data and decision in the question.

This matters because d - strategy matrices in global marketing determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply d - strategy matrices in global marketing to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: d - Strategy matrices in global marketing is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

Recognise that groups around the world have different interests and values.

Use a - cultural diversity to connect the rule to the data and decision in the question.

This matters because a - cultural diversity determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - cultural diversity to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Cultural diversity is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

Explain features of global niche markets.

Use b - global niche markets to connect the rule to the data and decision in the question.

This matters because b - global niche markets determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply b - global niche markets to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: b - Global niche markets is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

Apply and adapt the marketing mix to suit global niches.

Use c - marketing mix for global niches to connect the rule to the data and decision in the question.

This matters because c - marketing mix for global niches determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply c - marketing mix for global niches to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: c - Marketing mix for global niches is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

Analyse cultural differences, tastes and preferences, language issues, unintended meanings, inappropriate branding and inappropriate promotion.

Use a - cultural and social considerations to connect the rule to the data and decision in the question.

This matters because a - cultural and social considerations determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - cultural and social considerations to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Cultural and social considerations is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.