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Unit 4: Global Business

Syllabus
2017
Section
Level
A2

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In this section

Topic 4.3.1

4.3.1 - Globalisation

Objectives in this topic

a - Economy characteristics

Compare developed, developing and emerging economies.

Use a - economy characteristics to connect the rule to the data and decision in the question.

This matters because a - economy characteristics determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - economy characteristics to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Economy characteristics is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

b - Growing economic power

Explain the growing economic power of countries in Asia, Africa and other regions.

Use b - growing economic power to connect the rule to the data and decision in the question.

This matters because b - growing economic power determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply b - growing economic power to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: b - Growing economic power is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

c - Growth implications

Analyse implications of economic growth for individuals and businesses, including trade opportunities and employment patterns.

Use c - growth implications to connect the rule to the data and decision in the question.

This matters because c - growth implications determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply c - growth implications to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: c - Growth implications is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

d - Growth indicators

Use GDP, GDP per capita and HDI as growth indicators.

Use d - growth indicators to connect the rule to the data and decision in the question.

This matters because d - growth indicators determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply d - growth indicators to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: d - Growth indicators is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

a - Exports and imports

Explain exports and imports.

Use a - exports and imports to connect the rule to the data and decision in the question.

This matters because a - exports and imports determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - exports and imports to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Exports and imports is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

b - Specialisation

Analyse implications of increasing specialisation by countries and businesses.

Use b - specialisation to connect the rule to the data and decision in the question.

This matters because b - specialisation determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply b - specialisation to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: b - Specialisation is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

c - Foreign direct investment

Explain foreign direct investment and its link to business growth.

Use c - foreign direct investment to connect the rule to the data and decision in the question.

This matters because c - foreign direct investment determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply c - foreign direct investment to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: c - Foreign direct investment is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

a - Trade liberalisation and WTO

Explain trade liberalisation, reduced trade barriers and the role of the WTO.

Use a - trade liberalisation and wto to connect the rule to the data and decision in the question.

This matters because a - trade liberalisation and wto determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - trade liberalisation and wto to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Trade liberalisation and WTO is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

b - Political change

Explain political change as a contributor to globalisation.

Use b - political change to connect the rule to the data and decision in the question.

This matters because b - political change determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply b - political change to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: b - Political change is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

c - Transport and communication costs

Explain reduced transport and communication costs as contributors to globalisation.

Use c - transport and communication costs to connect the rule to the data and decision in the question.

This matters because c - transport and communication costs determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply c - transport and communication costs to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: c - Transport and communication costs is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

d - Multinational corporations

Explain the increased significance of global multinational corporations.

Use d - multinational corporations to connect the rule to the data and decision in the question.

This matters because d - multinational corporations determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply d - multinational corporations to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: d - Multinational corporations is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

e - Investment flows

Explain increased FDI flows as a contributor to globalisation.

Use e - investment flows to connect the rule to the data and decision in the question.

This matters because e - investment flows determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply e - investment flows to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: e - Investment flows is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

f - Migration

Explain migration within and between economies as a contributor to globalisation.

Use f - migration to connect the rule to the data and decision in the question.

This matters because f - migration determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply f - migration to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: f - Migration is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

g - Global labour force

Explain growth of the global labour force.

Use g - global labour force to connect the rule to the data and decision in the question.

This matters because g - global labour force determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply g - global labour force to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: g - Global labour force is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

h - Structural change

Explain structural change as a contributor to globalisation.

Use h - structural change to connect the rule to the data and decision in the question.

This matters because h - structural change determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply h - structural change to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: h - Structural change is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

i - Business impact of globalisation

Analyse the impact of increased globalisation on businesses.

Use i - business impact of globalisation to connect the rule to the data and decision in the question.

This matters because i - business impact of globalisation determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply i - business impact of globalisation to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: i - Business impact of globalisation is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

a - Reasons for protectionism

Explain reasons for protectionism.

Use a - reasons for protectionism to connect the rule to the data and decision in the question.

This matters because a - reasons for protectionism determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - reasons for protectionism to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Reasons for protectionism is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

b - Tariffs

Explain tariffs as a protectionist measure.

Use b - tariffs to connect the rule to the data and decision in the question.

This matters because b - tariffs determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply b - tariffs to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: b - Tariffs is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

c - Import quotas

Explain import quotas as a protectionist measure.

Use c - import quotas to connect the rule to the data and decision in the question.

This matters because c - import quotas determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply c - import quotas to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: c - Import quotas is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

d - Other trade barriers

Explain government legislation and domestic subsidies as trade barriers.

Use d - other trade barriers to connect the rule to the data and decision in the question.

This matters because d - other trade barriers determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply d - other trade barriers to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: d - Other trade barriers is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

e - Protectionism and business

Analyse the impact of protectionism on businesses.

Use e - protectionism and business to connect the rule to the data and decision in the question.

This matters because e - protectionism and business determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply e - protectionism and business to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: e - Protectionism and business is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

a - Trading bloc expansion

Explain expansion of trading blocs, including the EU single market, ASEAN and NAFTA.

Use a - trading bloc expansion to connect the rule to the data and decision in the question.

This matters because a - trading bloc expansion determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - trading bloc expansion to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Trading bloc expansion is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

b - Trading blocs and business

Analyse the impact of trading blocs on businesses.

Use b - trading blocs and business to connect the rule to the data and decision in the question.

This matters because b - trading blocs and business determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply b - trading blocs and business to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: b - Trading blocs and business is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

Topic 4.3.2

4.3.2 - Global markets and business expansion

Objectives in this topic

a - Push factors

Explain push factors such as saturated markets and competition.

Use a - push factors to connect the rule to the data and decision in the question.

This matters because a - push factors determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - push factors to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Push factors is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

b - Pull factors

Explain pull factors such as increased sales, profitability, risk spreading and economies of scale.

Use b - pull factors to connect the rule to the data and decision in the question.

This matters because b - pull factors determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply b - pull factors to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: b - Pull factors is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

c - Offshoring and outsourcing

Analyse cost competitiveness from offshoring and outsourcing.

Use c - offshoring and outsourcing to connect the rule to the data and decision in the question.

This matters because c - offshoring and outsourcing determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply c - offshoring and outsourcing to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: c - Offshoring and outsourcing is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

d - Product life cycle extension

Explain extending the product life cycle through international trade.

Use d - product life cycle extension to connect the rule to the data and decision in the question.

This matters because d - product life cycle extension determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply d - product life cycle extension to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: d - Product life cycle extension is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

a - Country as market factors

Assess market attractiveness using disposable income, ease of doing business, infrastructure, political stability and exchange rates.

Use a - country as market factors to connect the rule to the data and decision in the question.

This matters because a - country as market factors determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - country as market factors to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Country as market factors is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

b - Porter five forces for markets

Apply Porter five forces to assessing potential markets.

Use b - porter five forces for markets to connect the rule to the data and decision in the question.

This matters because b - porter five forces for markets determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply b - porter five forces for markets to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: b - Porter five forces for markets is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

a - Country as production location

Assess production locations using production costs, labour skills and availability, infrastructure, trade bloc location, incentives, ease of doing business, political stability, natural resources and likely return on investment.

Use a - country as production location to connect the rule to the data and decision in the question.

This matters because a - country as production location determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - country as production location to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Country as production location is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

a - Risk spreading and economies of scale

Explain risk spreading and economies of scale as reasons for global mergers, takeovers or joint ventures.

Use a - risk spreading and economies of scale to connect the rule to the data and decision in the question.

This matters because a - risk spreading and economies of scale determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - risk spreading and economies of scale to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Risk spreading and economies of scale is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

b - Entering markets and blocs

Explain entering new markets or trade blocs as a reason for global expansion deals.

Use b - entering markets and blocs to connect the rule to the data and decision in the question.

This matters because b - entering markets and blocs determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply b - entering markets and blocs to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: b - Entering markets and blocs is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

c - Brand names and patents

Explain acquiring national or international brand names and patents.

Use c - brand names and patents to connect the rule to the data and decision in the question.

This matters because c - brand names and patents determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply c - brand names and patents to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: c - Brand names and patents is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

d - Securing resources

Explain securing resources and supplies.

Use d - securing resources to connect the rule to the data and decision in the question.

This matters because d - securing resources determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply d - securing resources to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: d - Securing resources is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

e - Global competitiveness

Explain maintaining or increasing global competitiveness.

Use e - global competitiveness to connect the rule to the data and decision in the question.

This matters because e - global competitiveness determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply e - global competitiveness to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: e - Global competitiveness is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

f - Reducing competition

Explain reducing competition.

Use f - reducing competition to connect the rule to the data and decision in the question.

This matters because f - reducing competition determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply f - reducing competition to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: f - Reducing competition is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

g - Local knowledge

Explain making use of local knowledge.

Use g - local knowledge to connect the rule to the data and decision in the question.

This matters because g - local knowledge determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply g - local knowledge to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: g - Local knowledge is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

h - Legal requirements

Explain government or legal requirements.

Use h - legal requirements to connect the rule to the data and decision in the question.

This matters because h - legal requirements determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply h - legal requirements to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: h - Legal requirements is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

i - Supply chains and distribution

Explain accessing supply chains and distribution networks.

Use i - supply chains and distribution to connect the rule to the data and decision in the question.

This matters because i - supply chains and distribution determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply i - supply chains and distribution to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: i - Supply chains and distribution is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

j - Sharing costs and risks

Explain sharing costs and risks.

Use j - sharing costs and risks to connect the rule to the data and decision in the question.

This matters because j - sharing costs and risks determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply j - sharing costs and risks to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: j - Sharing costs and risks is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

a - Exchange rates and global expansion

Analyse the impact of exchange rate movements on businesses.

Use a - exchange rates and global expansion to connect the rule to the data and decision in the question.

This matters because a - exchange rates and global expansion determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - exchange rates and global expansion to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Exchange rates and global expansion is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

b - Skill shortages

Analyse skill shortages and their impact on international competitiveness.

Use b - skill shortages to connect the rule to the data and decision in the question.

This matters because b - skill shortages determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply b - skill shortages to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: b - Skill shortages is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

Topic 4.3.3

4.3.3 - Global marketing

Objectives in this topic

a - Global marketing and glocalisation

Explain global marketing strategy and global localisation.

Use a - global marketing and glocalisation to connect the rule to the data and decision in the question.

This matters because a - global marketing and glocalisation determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - global marketing and glocalisation to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Global marketing and glocalisation is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

b - Marketing approaches

Compare domestic or ethnocentric, mixed or geocentric, and international or polycentric approaches.

Use b - marketing approaches to connect the rule to the data and decision in the question.

This matters because b - marketing approaches determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply b - marketing approaches to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: b - Marketing approaches is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

c - Marketing mix adaptation

Apply and adapt the marketing mix to global markets.

Use c - marketing mix adaptation to connect the rule to the data and decision in the question.

This matters because c - marketing mix adaptation determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply c - marketing mix adaptation to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: c - Marketing mix adaptation is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

d - Strategy matrices in global marketing

Apply Ansoff Matrix and Porter Matrix to global marketing decisions.

Use d - strategy matrices in global marketing to connect the rule to the data and decision in the question.

This matters because d - strategy matrices in global marketing determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply d - strategy matrices in global marketing to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: d - Strategy matrices in global marketing is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

a - Cultural diversity

Recognise that groups around the world have different interests and values.

Use a - cultural diversity to connect the rule to the data and decision in the question.

This matters because a - cultural diversity determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - cultural diversity to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Cultural diversity is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

b - Global niche markets

Explain features of global niche markets.

Use b - global niche markets to connect the rule to the data and decision in the question.

This matters because b - global niche markets determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply b - global niche markets to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: b - Global niche markets is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

c - Marketing mix for global niches

Apply and adapt the marketing mix to suit global niches.

Use c - marketing mix for global niches to connect the rule to the data and decision in the question.

This matters because c - marketing mix for global niches determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply c - marketing mix for global niches to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: c - Marketing mix for global niches is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

a - Cultural and social considerations

Analyse cultural differences, tastes and preferences, language issues, unintended meanings, inappropriate branding and inappropriate promotion.

Use a - cultural and social considerations to connect the rule to the data and decision in the question.

This matters because a - cultural and social considerations determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - cultural and social considerations to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Cultural and social considerations is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

Topic 4.3.4

4.3.4 - Global industries and companies

Objectives in this topic

a - MNC impact on local economy

Analyse MNC impacts on local labour, wages, working conditions, job creation, local businesses, local communities and the environment.

Use a - mnc impact on local economy to connect the rule to the data and decision in the question.

This matters because a - mnc impact on local economy determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - mnc impact on local economy to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - MNC impact on local economy is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

b - MNC impact on national economy

Analyse MNC impacts on economic growth, FDI flows, balance of payments, technology transfer, skills transfer, consumers, business culture and tax revenues.

Use b - mnc impact on national economy to connect the rule to the data and decision in the question.

This matters because b - mnc impact on national economy determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply b - mnc impact on national economy to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: b - MNC impact on national economy is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

a - Stakeholder conflicts

Analyse stakeholder conflicts in international business ethics.

Use a - stakeholder conflicts to connect the rule to the data and decision in the question.

This matters because a - stakeholder conflicts determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - stakeholder conflicts to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Stakeholder conflicts is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

b - Environmental considerations

Evaluate emissions, waste disposal and sustainability.

Use b - environmental considerations to connect the rule to the data and decision in the question.

This matters because b - environmental considerations determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply b - environmental considerations to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: b - Environmental considerations is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

c - Supply chain considerations

Evaluate pay, working conditions, labour exploitation and child labour.

Use c - supply chain considerations to connect the rule to the data and decision in the question.

This matters because c - supply chain considerations determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply c - supply chain considerations to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: c - Supply chain considerations is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

d - Marketing considerations

Evaluate misleading product labelling and inappropriate marketing activities.

Use d - marketing considerations to connect the rule to the data and decision in the question.

This matters because d - marketing considerations determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply d - marketing considerations to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: d - Marketing considerations is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

a - Controlling MNCs

Evaluate control of MNCs through MNC power, political influence, legal control, consumer pressure, pressure groups, social media and self-regulation.

Use a - controlling mncs to connect the rule to the data and decision in the question.

This matters because a - controlling mncs determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - controlling mncs to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Controlling MNCs is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

ConceptA-Level Edexcel Business A2