4.3.3.1b - Marketing approaches

Compare domestic or ethnocentric, mixed or geocentric, and international or polycentric approaches.

Use b - marketing approaches to connect the rule to the data and decision in the question.

This matters because b - marketing approaches determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply b - marketing approaches to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: b - Marketing approaches is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.