CourseCourse QuestionQuestionDocumentDocument

Pearson Edexcel IAL Business

Unit 3: Business Decisions and Strategy

Unit 4: Global Business

4.3.1 - Globalisation

4.3.2 - Global markets and business expansion

4.3.3 - Global marketing

4.3.3.1a - Global marketing and glocalisation

4.3.3.1b - Marketing approaches

4.3.3.1c - Marketing mix adaptation

4.3.3.1d - Strategy matrices in global marketing

4.3.3.2a - Cultural diversity

4.3.3.2b - Global niche markets

4.3.3.2c - Marketing mix for global niches

4.3.3.3a - Cultural and social considerations

4.3.4 - Global industries and companies

Assessed quantitative skills

A-Level/Edexcel/Business//A2/Concept/Unit 4: Global Business/4.3.3 - Global marketing/4.3.3.1b - Marketing approaches

Unit 4: Global Business A2

Syllabus: 2017
Section: —
Level: A2

Exam analysis

Most tested topics

Globalisation
Global markets and business expansion
Global marketing
Global industries and companies