4.3.2.2a - Country as market factors

Assess market attractiveness using disposable income, ease of doing business, infrastructure, political stability and exchange rates.

Use a - country as market factors to connect the rule to the data and decision in the question.

This matters because a - country as market factors determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - country as market factors to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Country as market factors is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.