4.3.2.1a - Push factors

Explain push factors such as saturated markets and competition.

Use a - push factors to connect the rule to the data and decision in the question.

This matters because a - push factors determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - push factors to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Push factors is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.