4.3.2.1b - Pull factors

Explain pull factors such as increased sales, profitability, risk spreading and economies of scale.

Use b - pull factors to connect the rule to the data and decision in the question.

This matters because b - pull factors determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply b - pull factors to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: b - Pull factors is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.