2.4.1—Packaging and positioning of a product

2.4.1 Packaging and positioning of a product.

• gift-wrapping including beliefs of giver and recipient: why gifts are wrapped, types of wrapping.
• food package design (exemplified by the following key study).
• Key study on food package design and taste perceptions: Becker et al. (2011).
• attention and shelf position including planograms; central gaze cascade effect, use of eye-tracking, including a study, e.g. Atalay et al. (2012).

This matters because —packaging and positioning of a product determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply —packaging and positioning of a product to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: —Packaging and positioning of a product is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.