Practise packaging shape, gift wrapping, shelf position and central gaze, recalling study measures and evaluating eye tracking, pre-tests and generalisation.
From the key study by Becker et al. (2011) on food package design:
Describe two of the dependent measures (variables) used in this study.
Describe two of the dependent measures (variables) used in this study.
Syllabus: 2.4.1 Key study on food package design and taste perceptions: Becker et al. (2011).
Award 2 marks for a detailed description.
Award 1 mark for a partial description.
Definitive answers:
- taste intensity evaluation (1) (sharp, bitter and mild) were measured on a 7-point scale (2)
- product evaluation ( 1 ) measuring attitudes towards the product (superior, eye-catching, high-quality) measured on a 7 -point scale (2)
- price expectation ( 1 ) measured by asking 'what they thought the price would be' (measures in Euros) (2)
NOTE: 7 point scale: 'not at all' to 'very much so'.