2.3.2—Choice heuristics

2.3.2 Choice heuristics.

• heuristics focusing on availability, representativeness, recognition, take-the-best, and anchoring, including explanations and examples of each.
• point of purchase decisions including multiple unit pricing and suggestive selling, including a study, e.g. Wansink et al. (1998).
• applying heuristics to decision-making styles, including a study, e.g. del Campo et al. (2016).
• Relevant issues and debates and methodology for this topic include: application to everyday life, individual and situational explanations, experiments, quantitative and qualitative data, objective and subjective data.

This matters because —choice heuristics determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply —choice heuristics to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: —Choice heuristics is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.