2.1.1—Retail store design

2.1.1 Retail store design.

• types of store exterior design including storefront, window displays and landscaping, including a study, e.g. Mower et al. (2012).
• types of store interior design including grid, freeform and racetrack layouts; use of virtual store layouts, including a study, e.g. Vrechopoulos et al. (2004).
• Relevant issues and debates and methodology for this topic include: cultural differences, questionnaires, quantitative and qualitative data, objective and subjective data, ecological validity.

This matters because —retail store design determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply —retail store design to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: —Retail store design is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.