CAIE A-Level Business AS 1.3 Size of Business Questions
Practise measuring business size, judging small-business significance and evaluating growth routes from case-study evidence.
- Syllabus
- 2026–2028
- Course
- Business 9609
- Level
- AS
Practise measuring business size, judging small-business significance and evaluating growth routes from case-study evidence.
Explain one way to measure the size of GT.
Explain one way to measure the size of GT.
Indicative content
AO1 Knowledge and understanding
- Knowledge of an appropriate way to measure the size of a business;
revenue, number of outlets, number of employees, market share, number of customers, market capitalisation capital employed, area/space etc.
Do not allow profit - which is a measure of success or performance, but not size.
No further marks can be gained without knowledge and understanding
AO2 Application
Limited application △p F, applies knowledge to GT once.
percentage change).
1(b)(ii)
\multirow{7}{*}{- Use of data related to GT to show the size of the business (this data can be used more than once)
& 2020 & 2021 & 2022
Sales revenue ($m) & 3.4 & 3.2 & 2.8
Number of
employees
54
55
Profit ($m)
0.9
0.3
0.2
Number of visitors
(m)
0.8
0.8
0.65
\end{tabular}
- GT includes a museum, tours, a roller coaster, restaurant, and gift shop
- Some employees previously worked in the gold mine
- Some employees are tour guides and customer service representatives
Accept all valid responses.
\end{tabular}}
1(b)(ii)
Cobblestone Shoes (CS)
Yazeem is a highly skilled shoemaker. He opened CS in 1975, as a sole trader, to design and repair shoes. When Yazeem set up CS the main target market was professional people who wanted shoes to wear to work or to dress smartly. He produced the shoes using batch production and sold them in his own shop. Each design of shoe was made in a range of sizes and colours.
Abir has suggested that CS should adopt a just in time (JIT) approach to inventory management. By using JIT, she argues, CS would be able to increase its working capital and avoid having money tied up in inventory that might not be used or sold. CS currently has a large number of shoes on display in the shop. There is also a large amount of their
Recently there has a been an increase in low-priced shoes produced for the mass market, which has reduced Yazeem's sales of new shoes. It has also reduced the demand for shoe repairs.
Yazeem's daughter, Abir, is keen to take over the running of CS. She has been fully trained in making shoes and feels that it is time for Yazeem to retire.
Abir thinks that the business should be targeting niche markets. She would like to design and produce unique shoes and use price skimming to increase the profitability of the business.
Abir is also concerned about the contribution made on each batch of shoes. Table 2.1 shows some break-even data for a recent batch of shoes.
Table 2.1 Break-even data about a recent batch of shoes
main raw material, which is leather and must be kept in a climate-controlled storage area.
Abir has already found a new local supplier which is happy to deliver inventory as required.
Evaluate the importance to CS of being a small business.
Evaluate the importance to CS of being a small business.
2(d)
Indicative content
AO1 Knowledge and understanding
Knowledge of the features of being a small business (max 2 marks), including:
- Lifestyle
- Independence
- Opportunities
- Creative freedom
- Less reliance on other people
- Expertise
- Unique selling point (USP)
- Personal satisfaction
- Personal service for customers
- Focus
- Easy to plan
- Easy to control/coordinate/lead
- Potential for growth
- Encourages innovation/intrapreneurship/entrepreneurship
- May struggle obtaining finance / limited finance
- Increased risk
PUBLISHED
2(d)
AO2 Application
Context applied to features of being a small business □ (max 2 marks), including:
- Yazeem is a highly skilled shoemaker
- Sole trader
- Abir is fully trained in making shoes
- CS opened in 1975
- Currently targeting a mass market (professional men and women)
- Currently produced using batch production
- Shoes sold in own shop
- Range of sizes and colours
- Increase in low-priced mass market shoes - reduced CS sales and repairs
- Abir feels it is time for Yazeem to retire
- Abir would like to design and produce unique shoes for niche markets
- New products would use price skimming
- Use of Table 2.1
- Abir suggested adoption of JIT
2(d)
AO3 Analysis
Limited analysis □ - candidate shows one link in the chain of analysis.
Developed analysis - candidate shows two or more links in the chain of analysis.
- Lifestyle/personal satisfaction;
Yazeem (and Abir) can choose their own hours which may increase their happiness -
likely objective of Yazeem as a sole trader.
- Independence;
Yazeem does not have to ask anyone's opinion when making decisions which may suit him -
increased happiness.
- Opportunities;
as a small business Yazeem and Abir can more easily take advantage of new trends (such as the
niche markets) - increased sales/profit.
- Creative freedom;
both Yazeem and Abir are skilled and can create shoes which suit the market without having to
have decisions agreed by others - increased sales/profit.
- Less reliance on other people;
less opportunities for wastage - lower costs, increased profitability.
- Expertise;
both Yazeem and Abir are highly skilled and can focus these on their small customer base - increased
customer satisfaction.
- Unique selling point (USP);
having expert owners may allow CS to sell at a higher price - increased profitability.
- Personal service for customers;
customers feel like they are being well looked after (as they are dealing with the
owners) - increased sales/profit.
- Focus;
As Yazeem is the owner he is more likely to be motivated - increased productivity.
- Easy to plan;
few employees mean that CS can adapt their business to meet current demand - increased sales/profit.
- Easy to control/coordinate/lead;
less customers mean that CS can adapt their business to meet current demand -
increased sales/profit.
AO4 Evaluation
Limited evaluation - unsupported judgement and/or a weak attempt at evaluative comment
Developed evaluation □ - supported judgement and/or reasonable evaluative comment
Developed evaluation in context [EE ] - supported judgement in context and/or reasonable evaluative comment in context.
- A judgement the importance of being a small business.
- Evaluation of the relative importance of different advantages/factors.
- Elements that the evaluation/judgement might depend upon - Yazeem and Abir's personal objectives, whether
Yazeem wants to retire (or not), the relative size of competitors in the market, the location of CS, changes in the shoe
manufacture and retail market, changes in technology, price elasticity of demand for CS shoes.
Accept all valid responses.
2(d)
Exemplars for awarding evaluation
L1 □ (limited
supporting
evidence)
L2 ± (developed supporting
evidence)
L3 EE (developed supporting evidence
with context)
Being a small
business is important
for CS.
Being a small business is important for
CS because it means Yazeem can retain
control of his business.
Being a small business is important for CS
because it means Yazeem can retain
control of his sole trader business.
It is not important for
CS to be a small
business.
It is not important for CS to be a small
business because the business should
be allowed to grow to a more efficient
size, where costs are lower.
It is not important for CS to be a small
business because the business should be
allowed to grow to a more efficient size,
where costs are lower, so that it can
compete with the mass market retailers
who are selling cheaper shoes for people
to wear to work or dress smartly.
The importance of CS
being a small
business depends on
the objectives of
Yazeem.
The importance of CS being a small
business depends on the objectives of
Yazeem. If his objective was to maximise
profit, then it is more important for CS to
grow.
The importance of CS being a small
business depends on the objectives of
Yazeem. If his objective was to give the
business to Abir, then maybe she should
decide how important the size of CS is.
In the short term being
a small business is
important.
In the short term being a small business
is important, however in the long term
Yazeem may need to grow to take
advantage of economies of scale.
In the short term being a small business is
important, however in the long term
Yazeem may need to grow to take
advantage of economies of scale to
reduce the cost of the batch production
process used by CS.
Define the term takeover.
Define the term takeover.
Indicative content
Responses may include:
AO1 Knowledge and understanding
Clear understanding 2 marks
- A takeover is when one business/investor buys / acquires / controls / absorbs / integrates another business, often by buying a majority stake in the target company.
Partial understanding 1 mark
- Purchasing a business
Accept all valid responses.
Explain one disadvantage to a business of external growth.
Explain one disadvantage to a business of external growth.
Indicative content
Responses may include:
AO1 Knowledge and understanding
1 mark for identifying one disadvantage to a business of external growth
- May require considerable additional expenditure
- May lead to increased debt
- May cause problems for existing management
- Might lead to loss of control of core business
- Disruptive to original business - culture clash
- Growth may be too rapid - diseconomies of scale
- May be more regulations/different management culture in a different market
AO2 Application
2 marks for developed application/explanation of one disadvantage to a business of external growth
1 mark - for limited application/explanation of one disadvantage to a business of external growth
- Can be very expensive to take over another business - which could raise business costs.
- Managers may lack the experience to deal with a different business - which could lead to poor decision making and inefficiency.
- Can lead to loss of control of the business - especially if it is a hostile takeover.
- Can lead to culture clashes - whereby employees may find it difficult to adapt and leave.
- Different management styles may be incompatible - which can make decision making difficult.
- May need to adapt different marketing strategies - which can be very expensive.
- Can lead to an increase in long-term debt - which can lead to a higher gearing ratio.
- Can lead to regulatory problems - whereby the government may prevent a merger or takeover from happening.
Accept all valid responses.