CAIE A-Level Business 1.3.1 Measurements of business size

Explain one way to measure the size of GT.

Indicative content

AO1 Knowledge and understanding

- Knowledge of an appropriate way to measure the size of a business; revenue, number of outlets, number of employees, market share, number of customers, market capitalisation capital employed, area/space etc.

Do not allow profit - which is a measure of success or performance, but not size.

No further marks can be gained without knowledge and understanding

AO2 Application

Limited application ${ }^{\triangle p \mathrm{~F}}$, applies knowledge to GT once.

percentage change).

1(b)(ii)

\multirow{7}{*}{- Use of data related to GT to show the size of the business (this data can be used more than once)

& 2020 & 2021 & 2022

Sales revenue ($m) & 3.4 & 3.2 & 2.8

Number of

employees

54

55

Profit ($m)

0.9

0.3

0.2

Number of visitors

(m)

0.8

0.8

0.65

\end{tabular}

- GT includes a museum, tours, a roller coaster, restaurant, and gift shop

- Some employees previously worked in the gold mine

- Some employees are tour guides and customer service representatives

Accept all valid responses.
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1(b)(ii)