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CAIE A-Level Business 8.2.1 Planning the Marketing Strategy

Practise analysing how marketing planning aligns objectives, research, resources and the marketing mix, creating coordination and control for a specific new-product launch.

Syllabus
2026–2028
Course
Business 9609
Level
A2

Exam points

  • identify a plan element and apply it to the objectives, target market or launch resources
  • trace planning through coordination, risk reduction or performance control to a commercial benefit

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