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CAIE A-Level Business A2 8.1 Marketing Analysis Questions

Practise calculating and interpreting elasticity and time-series forecasts and evaluating how far these measures and product-development evidence support marketing decisions.

Syllabus
2026–2028
Course
Business 9609
Level
A2

Exam points

  • calculate PED, YED or PrED from percentage changes and interpret sign and magnitude in context
  • calculate moving averages, seasonal variation or forecast sales and retain time-period alignment
  • evaluate the measure or forecast using data limits, changing conditions and qualitative market evidence

Covered syllabus points

8.1.1—Elasticity8.1.2—Product development8.1.3—Sales forecasting

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