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CAIE A-Level Business A2 8.2 Marketing Strategy Questions

Practise planning, coordinated strategy and international marketing choices using case objectives, markets and entry decisions.

Syllabus
2026–2028
Course
Business 9609
Level
A2

Exam points

  • analyse benefits of marketing planning for a new product or market range
  • evaluate a coordinated marketing strategy using objectives, budget, research and mix
  • advise on international entry or marketing strategy for a named country market

Covered syllabus points

8.2.1—Marketing strategy planning8.2.2—Marketing strategy approaches8.2.3—International marketing

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