Unit 1 Introduction to business management

1.1 What is a business?

1.2 Types of business entities

1.3 Business objectives

1.4 Stakeholders

1.5 Growth and evolution

1.6 Multinational companies (MNCs)

Unit 2 Human resource management

2.1 Introduction to human resource management

2.2 Organizational structure

2.3 Leadership and management

2.4 Motivation and demotivation

2.5 Organizational (corporate) culture

2.6 Communication

2.7 Industrial/employee relations

Unit 3 Finance and accounts

3.1 Introduction to finance

3.2 Sources of finance

3.3 Costs and revenues

3.4 Final accounts

3.5 Profitability and liquidity ratio analysis

3.6 Efficiency ratio analysis

3.7 Cash flow

3.8 Investment appraisal

3.9 Budgets

Unit 4 Marketing

4.1 Introduction to marketing

4.2 Marketing planning

4.3 Sales forecasting

4.4 Market research

4.5 The seven Ps of the marketing mix

4.6 International marketing

Unit 5 Operations management

5.1 Introduction to operations management

5.2 Operations methods

5.3 Lean production and quality management

5.4 Location

5.5 Break-even analysis

5.6 Production planning

5.7 Crisis management and contingency planning

5.8 Research and development

5.9 Management information systems

5.9.1 (HL)—MIS foundations

5.9.2 (HL)—Advanced computer technologies

5.9.3 (HL)—Data and customers

5.9.4 (HL)—Data and employees

5.9.5 (HL)—MIS benefits, risks, and ethics

Unit 6 Business management toolkit

6.1 Business management tools

IB Business Management HL 5.9.3 (HL)—Data and customers Question Bank

• Evaluate customer loyalty programmes

• Evaluate the use of data mining to inform decision-making

• Data can improve targeting, loyalty, forecasting, and personalization

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