CAIE A-Level Business 8.1 Marketing Analysis Question Bank

CAIE A-Level Business 8.1 Marketing Analysis Question Bank
Cambridge International AS & A Level Business 9609 syllabus for exams in 2026, 2027 and 20282026–2028

Practise calculating and interpreting elasticity and time-series forecasts and evaluating how far these measures and product-development evidence support marketing decisions.

Exam points

  • calculate PED, YED or PrED from percentage changes and interpret sign and magnitude in context
  • calculate moving averages, seasonal variation or forecast sales and retain time-period alignment
  • evaluate the measure or forecast using data limits, changing conditions and qualitative market evidence

Covered syllabus points

8.1.1—Elasticity8.1.2—Product development8.1.3—Sales forecasting

Question 4(b)

[Maximum number: 12]

Evaluate the usefulness to PPP of elasticity measures when deciding on the marketing mix for the new cheese pies in export markets.

Question 4

Question 4(a)

(a)

Using the data in Table 1.4, calculate the four period centred moving average for Quarter 1 2025.

[ 4 ]

Question 4(b)

(b)

Evaluate the usefulness of time series analysis to KTJ in making business decisions.

[ 12 ]

Question 5

[Maximum number: 12]

Evaluate the importance of Research and Development (R\&D) to PAIR's future success.