CAIE A-Level Business 8.1.3 Sales forecasting

CAIE A-Level Business 8.1.3 Sales forecasting
Cambridge International AS & A Level Business 9609 syllabus for exams in 2026, 2027 and 20282026–2028

Practise time series calculations and judge how sales forecasts support marketing decisions under changing business conditions.

How this is tested

  • calculate centred moving averages, seasonal variation and forecast sales from tables
  • analyse one benefit and one limitation of sales forecasting for a case business
  • evaluate whether time series analysis is sufficient for a marketing objective

Question 4

Question 4(a)

(a)

Using the data in Table 1.4, calculate the four period centred moving average for Quarter 1 2025.

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Question 4(b)

(b)

Evaluate the usefulness of time series analysis to KTJ in making business decisions.

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