CAIE A-Level Business 8.2 Marketing strategy Question Bank

CAIE A-Level Business 8.2 Marketing strategy Question Bank
Cambridge International AS & A Level Business 9609 syllabus for exams in 2026, 2027 and 20282026–2028

Practise planning, coordinated strategy and international marketing choices using case objectives, markets and entry decisions.

Exam points

  • analyse benefits of marketing planning for a new product or market range
  • evaluate a coordinated marketing strategy using objectives, budget, research and mix
  • advise on international entry or marketing strategy for a named country market

Covered syllabus points

8.2.1—Marketing strategy planning8.2.2—Marketing strategy approaches8.2.3—International marketing

Question 1

[Maximum number: 8]

Analyse two benefits to TC of marketing planning for the new range of chocolate bars.

Question 2

[Maximum number: 20]

Advise QA on a coordinated marketing strategy for the future success of QA2.

Question 2

[Maximum number: 8]

Analyse two factors influencing HCC's method of entry into international markets.