CAIE A-Level Business 8 Advanced Marketing Question Bank

CAIE A-Level Business 8 Advanced Marketing Question Bank
Cambridge International AS & A Level Business 9609 syllabus for exams in 2026, 2027 and 20282026–2028

Practise advanced Marketing through elasticity, forecasting, product development and strategic planning, combining calculations and case evidence to make commercial decisions.

Covered syllabus points

8.1 Marketing analysis8.2 Marketing strategy

Question 1

[Maximum number: 8]

Analyse two benefits to TC of marketing planning for the new range of chocolate bars.

Question 2

[Maximum number: 20]

Advise QA on a coordinated marketing strategy for the future success of QA2.

Question 2

[Maximum number: 8]

Analyse two factors influencing HCC's method of entry into international markets.

Question 4(b)

[Maximum number: 12]

Evaluate the usefulness to PPP of elasticity measures when deciding on the marketing mix for the new cheese pies in export markets.

Question 4

Question 4(a)

(a)

Using the data in Table 1.4, calculate the four period centred moving average for Quarter 1 2025.

[ 4 ]

Question 4(b)

(b)

Evaluate the usefulness of time series analysis to KTJ in making business decisions.

[ 12 ]

Question 5

[Maximum number: 12]

Evaluate the importance of Research and Development (R\&D) to PAIR's future success.