Question 5
[Maximum number: 12]
Evaluate the importance of Research and Development (R\&D) to PAIR's future success.
CAIE A-Level Business 8.1.2 Product development
Practise explaining and evaluating product development, R&D and new product ideas in manufacturer and market-growth contexts.
How this is tested
- explain a benefit of product development using a named business context
- analyse how R&D or new products may improve competitiveness and future success
- evaluate whether product development matters more than other activities in the case