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Edexcel IGCSE Business Studies 4.1.3 Use of Data in Market Research Questions

Practise market-data questions by defining data types, calculating changes and linking social media evidence to product decisions.

Syllabus
First assessment 2019
Course
Business Studies 4BS1

Exam points

  • Define qualitative or quantitative data, then apply it to attitudes or numerical evidence.
  • Interpret quantitative research data such as percentages, customer numbers or trends.
  • Analyse how social media data helps test reactions to recipe or product changes.

Edexcel IGCSE Business Studies 4.1.3 Use of Data in Market Research Questions question 1

[Maximum number: 6]

Most people recognise Heinz for the phrase '57 varieties' even though it now produces many more than the original 57 varieties. H J Heinz, the founder of the Heinz business, believed the phrase sounded lucky.

Kraft Heinz is a world-wide producer of food products. It was formed from the merger of Kraft Foods and Heinz in 2015. This created the third largest food and drinks business in the USA and the fifth largest food and drinks business in the world.

Kraft Heinz has over 24 different brands, including Greenseas in Australia and Nutri+Plus in New Zealand. America has the largest number of brands from Maxwell House to Cool Whip. Kraft Heinz produces many different products including tomato sauce, 'Mac\&Cheese', pasta and its famous baked beans that are used and eaten by many people.

Kraft Heinz uses many methods to advertise its products. These include posters, billboards and leaflets in supermarkets.

Kraft Heinz is introducing a new variety of tomato sauce and has made changes to the recipe for its Mac\&Cheese.

Analyse the benefits to Kraft Heinz of using social media to collect market research data.

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