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Edexcel IGCSE Business Studies 4.1.3 use of data in market research

Practise market-data questions by defining data types, calculating changes and linking social media evidence to product decisions.

Syllabus
First assessment 2019
Course
Business Studies 4BS1

Exam points

  • Define qualitative or quantitative data, then apply it to attitudes or numerical evidence.
  • Interpret quantitative research data such as percentages, customer numbers or trends.
  • Analyse how social media data helps test reactions to recipe or product changes.

4.1.3 Use of data in market research question 1

[Maximum number: 1]

Loaf, a bakery and cookery school, was set up by Tom Baker in Birmingham, UK. The aim is to promote real food and healthy living. It wants to use its skilled chefs to bring real food to the kitchens of the local community. It uses its cookery courses and bakery to help restore the local high street. Loaf also hosts pop-up events (one-off events) in different parts of the city where it shows off its products. Any profit made through these events is directed towards furthering Loaf's charitable work.

Loaf operates a scheme called 'Waste Not'. At the end of the day Loaf donates any leftover food to charities who distribute it to local people. In addition, Loaf provides a recycling hub for the local community.

Loaf is a social enterprise with nine members of staff; six of whom are directors.

Define the term quantitative data.

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