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Edexcel IGCSE Business Studies 4.1.2 Methods of Market Research Questions

Practise choosing primary and secondary research methods, judging their benefits and applying them to realistic business contexts.

Syllabus
First assessment 2019
Course
Business Studies 4BS1

Exam points

  • distinguish primary from secondary methods using artefacts
  • explain why focus groups, observations or test marketing may suit a specific product decision
  • apply a research method to case evidence, then link it to customer feedback or reduced launch risk

Edexcel IGCSE Business Studies 4.1.2 Methods of Market Research Questions question 1

[Maximum number: 7]

Saha is a small business in Türkiye (formerly known as Turkey) that opened in 2020 with 15 employees. It designs and manufactures robots which are used in hospitals, hotels and restaurants. In hospitals its robots are used to move medical supplies between departments. In hotels and restaurants, the robots are used to welcome customers as they arrive and deliver food and drinks to hotel rooms and restaurant tables. Saha provides a seven day a week customer service for all businesses buying its robots.

Many new businesses are entering the global robot market and are competing for market share. Competitors in Türkiye include NIO, Zoox and Vention.

Saha has ambitious growth plans and has started to design robots that will be used in the home to help people with cleaning, shopping, security and entertainment. It aims to become a multinational business within five years to manufacture robots in all continents of the world.

Question (a)

(a)

Which one of the following is an example of secondary research?

Select one answer.

A

Government reports

B

Surveys

C

Focus groups

D

Observations

[ 1 ]

Question (b)

(b)

Analyse two methods of primary research that could be of benefit to Saha when developing its products.

[ 6 ]
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