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Edexcel IGCSE Business Studies 4.1.2 Methods of market research

Practise choosing primary and secondary research methods, judging their benefits and applying them to realistic business contexts.

Syllabus
First assessment 2019
Course
Business Studies 4BS1

Exam points

  • distinguish primary from secondary methods using artefacts
  • explain why focus groups, observations or test marketing may suit a specific product decision
  • apply a research method to case evidence, then link it to customer feedback or reduced launch risk

4.1.2 Methods of market research question 1

[Maximum number: 3]

Irsi Chocolatier is a chocolate shop in Brussels, the capital city of Belgium. There are many other chocolate shops nearby. Opened in 1989 by the Corne family the business now has four directors and three employees. Florent Corne is the Managing Director with three other family members as Directors. Irsi Chocolatier opens from Tuesday till Saturday. The shop sells a variety of handmade chocolates and jelly fruit sweets. It delivers locally and has a website for information purposes only.

Explain one benefit for a business that uses test marketing.

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