Practise organisation structure by interpreting charts and connecting functional areas, accountability and delegation to case decisions.
Explain one benefit to a business of having a flat organisational structure.
A01-3 marks
Award 1 mark for identification of a benefit to a business of having a flat organisational structure, plus 2 further marks for explaining this benefit for a business, for a maximum of 3 marks
- Businesses will have fewer levels (1) so lines of communication are shorter (1) leading to quicker decision-making (1)
NB Answers that list three benefits with no explanation will get 1 mark only
Accept any other appropriate response.
(3)
Define the term delegation.
AO1-1 mark
Award 1 mark for a correct definition of delegation.
- The passing of responsibility to a subordinate (1)
(1)
Ocean Vibes is a boat tour business located in two tourists resorts in Portugal. During the tours, it collects wildlife research. The idea came from two young scientists, Alfredo and Pedro, who share a passion for the environment, boats and science. Ocean Vibes employs boat tour guides and a sales team in each of the two resorts.
The main goal of Ocean Vibes is to connect tourism with science. It offers dolphin and bird-watching tours to tourists and uses the boat tours to collect research data on the wildlife. Its tour guides are knowledgeable, passionate and respectful of the environment.
Customers can book the boat tours online or in the tourist resorts. They are encouraged to leave reviews on Ocean Vibes' website.
Every month Ocean Vibes provides a boat tour for students and researchers who wish to study the wildlife.
There are many other businesses offering boat tours in Portugal which makes competing in the industry a challenge.
Which one of the following is a role within the marketing function?
Select one answer.
Workforce planning
Quality control
Sales promotion
Training employees
C