Practise applying induction, on-the-job and off-the-job training to case businesses, weighing benefits, costs and health and safety effects.
In 1971 Starbucks opened its first coffee shop in Seattle, Washington, US. Since then, it has experienced significant growth with more than 32,000 stores operating across 80 countries. It sells coffee and food products including cakes, biscuits and sandwiches. Starbucks has a mission 'To inspire and nurture the human spirit - one person, one cup and one neighbourhood at a time.'
Starbucks refers to its employees as 'partners' as they encourage people to support each other and work to achieve common goals. It offers the opportunity for partners to develop their skills and knowledge of the coffee shop market, by starting as baristas, then as coffee masters and finally as coffee shop managers.
Explain one disadvantage for a business of training its employees.
A01-3 marks
Award 1 mark for identification of a disadvantage for a business training its employees, plus 2 further marks, for a maximum of 3 marks.
- Training employees takes a great deal of time (1) and needs existing employees to carry out the training (1) which can reduce the productivity of the business (1)
- Existing employees have to be taught how to train employees (1) which incurs additional expense (1) for the business and there is no guarantee they are trained efficiently (1)
NB No marks are awarded for a definition.
Answers that list three disadvantages with no explanation will get 1 mark only.
Accept any appropriate response.
(3)
Most people recognise Heinz for the phrase '57 varieties' even though it now produces many more than the original 57 varieties. H J Heinz, the founder of the Heinz business, believed the phrase sounded lucky.
Kraft Heinz is a world-wide producer of food products. It was formed from the merger of Kraft Foods and Heinz in 2015. This created the third largest food and drinks business in the USA and the fifth largest food and drinks business in the world.
Kraft Heinz has over 24 different brands, including Greenseas in Australia and Nutri+Plus in New Zealand. America has the largest number of brands from Maxwell House to Cool Whip. Kraft Heinz produces many different products including tomato sauce, 'Mac\&Cheese', pasta and its famous baked beans that are used and eaten by many people.
Kraft Heinz uses many methods to advertise its products. These include posters, billboards and leaflets in supermarkets.
State one reason why Kraft Heinz prefers to train its employees using on-the-job training.
A02-1 mark
Award 1 mark for a valid reason why Kraft Heinz prefers to train its employees using on-the-job training in the context of the business.
- Employees will know the ingredients for tomato sauce and how it is made (1)
- Employees are shown the production process of baked beans (1)
NB Do not accept a reason that is not in the context of Kraft Heinz
Accept any other appropriate response.
(1)
IKEA is a well-known home furniture retailer with stores throughout the world. It was started in 1943 by Ingvar Kamprad when he was given some money by his father for doing well at school. He wanted to produce furniture at a price that people could afford to buy.
He realised that transporting furniture to customers was difficult as goods were often damaged. He developed flat packs to avoid damage. A flat pack contained all the materials needed to self-assemble a table, a chair or a bed.
All IKEA stores are run as franchises.
State one reason why IKEA provides induction training for new employees.
A02-1 mark
Award 1 mark for a valid reason of why IKEA provides induction training for new employees in the context of the business.
- New employees are made familiar with the furniture they will be selling in their own IKEA stores (1)
- Staff will know how to show customers how the flat packs for sale are assembled
NB Do not accept a reason that is not in the
context of IKEA.
Accept any other appropriate response.
(1)