Practise analysing communication barriers, their effects on employees and how businesses remove them in organisation case studies.
NEXT works hard to remain competitive with other retailers of similar products.
Analyse why NEXT would want to remove any communication barriers within its organisation.
AO2 = 3 marks AO3 = 3 marks
AO2
- As NEXT trades in different countries it will therefore need employees to speak the language of that country.
- If NEXT has long chains of command it could mean that messages from head office take too long to reach shop assistants.
A03
- By speaking the language of the customer the staff can communicate and make it easier to increase sales.
- The communication could become unclear/inaccurate on its way through the chain of command leading to errors.
| Level | Mark | Descriptor |
|---|---|---|
| 0 | No rewardable material. | |
| Level 1 | 1-2 | - Limited application of knowledge and understanding of business concepts and issues to the business context (AO2). - Attempts to deconstruct business information and/or issues, finding limited connections between points (AO3). |
| Level 2 | 3-4 | - Sound application of knowledge and understanding of business concepts and issues to the business context although there may be some inconsistencies (AO2). - Deconstructs business information and/or issues, finding interconnected points with chains of reasoning, although there may be some logical inconsistencies (AO3). |
| Level 3 | 5-6 | - Detailed application of knowledge and understanding of business concepts and issues to the business context throughout (AO2). - Deconstructs business information and/or issues, finding detailed interconnected points with logical chains of reasoning (AO3). |