Edexcel IGCSE Business Studies 2.1.1 communication in business
Practise business communication by choosing suitable methods and judging how messages affect employees, customers or bookings.
- Syllabus
- First assessment 2019
- Course
- Business Studies 4BS1
Exam points
- Choose a suitable communication method for the audience, message and business context.
- Explain how good customer communication can support repeat sales or bookings.
- Evaluate benefits and limits of internal and external communication in a case.
2.1.1 Effective business communication question 1
[Maximum number: 1]
Most people recognise Heinz for the phrase '57 varieties' even though it now produces many more than the original 57 varieties. H J Heinz, the founder of the Heinz business, believed the phrase sounded lucky.
Kraft Heinz is a world-wide producer of food products. It was formed from the merger of Kraft Foods and Heinz in 2015. This created the third largest food and drinks business in the USA and the fifth largest food and drinks business in the world.
Kraft Heinz has over 24 different brands, including Greenseas in Australia and Nutri+Plus in New Zealand. America has the largest number of brands from Maxwell House to Cool Whip. Kraft Heinz produces many different products including tomato sauce, 'Mac\&Cheese', pasta and its famous baked beans that are used and eaten by many people.
Kraft Heinz uses many methods to advertise its products. These include posters, billboards and leaflets in supermarkets.
Which one of the following is an example of external communication?
Select one answer.
A
A presentation by the chairperson to its employees
B
Sending a customer details of a special offer
C
A departmental meeting
D
Training sessions for new employees
B
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