CAIE IGCSE Business Studies 2.3.1 why communication is important
Practise communication-importance questions by linking message accuracy, customer needs and supplier contact to the case.
- Syllabus
- 2027–2029
- Course
- Business 0264
Exam points
- Explain how communication ensures instructions are understood and mistakes are reduced.
- Apply communication benefits to employees, customers or suppliers in the business.
- Justify the best method by considering speed, record keeping, cost and audience.
2.3.1—Why communication is important question 1
[Maximum number: 6]
RBG is an oil company. It has operations in 6 countries. RBG has 2000 employees including 60 managers. Some of its managers use a laissez-faire leadership style. All of RBG's internal communication uses information technology (IT) based methods. The Managing Director knows RBG's business activities can create external costs and external benefits. She says: 'Pressure groups often try to influence business decisions.'
Explain two methods of IT based communication RBG might use with its employees.
Method 1:
Explanation:
Method 2:
Explanation:
Award 1 mark for identification of each relevant method (max 2).
Award 1 mark for each relevant reference to this business (max 2).
Award 1 mark for each relevant explanation (max 2).
Points might include:
- Email [k] written record [an] for all 2000 employees [app]
- Text messages/SMS/DM [k] saves time/quick [an] for the 60 managers [app]
- Website/social media or examples e.g. Facebook/X/Twitter [k] seen by many people at once [an] in the 6 countries [app]
- Video conferencing or examples e.g. Zoom/Teams/ online meeting [k] as can see body language [an]
- Phone/mobile (call) [k] at the oil company [app] as able to get feedback/allows for two-way communication [an]
Other appropriate responses should be credited.
To use words from the stem as application, the reference must be appropriate (i.e. make sense) in relation to the point being made.
The following words are likely to be appropriate for this question:
- Oil
- 6 countries
- 2000 employees
- 60 managers
- Laissez-faire
Other appropriate examples can be credited.
Can award the following as [an] for different methods but only award once:
- Low cost
- Quick
- Send to many people at once
- Send large amounts of information/able to send attachments
- Written record/can refer to later
- Able to get (instant) feedback
- Do not have to travel
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