IB Business Management SL 6.1.3 STEEPLE analysis Question Bank

The UWP Mission to Loyka was sent to prevent further violence and its aim was to maintain order, peace and security. General Ron Meiri was replaced in late 2011 by General Diane Pierce, whose situational leadership style and social-marketing experience were intended to reduce problems. She had two objectives: a strategic objective to improve the image of the Olive Hats and public relations, reducing conflicts and improving troop safety; and an operational objective to remotivate her troops. Salaries were set by the UWP, so she had to use non-financial motivation. She planned a hospital or university as a non-profit social-infrastructure project. A hospital could improve access to medical care, especially for poorer people, but there was a shortage of doctors and concern about foreign male doctors treating local women. A university could train engineers, teachers and nurses, but could become a symbol of foreign intervention and a less secure target. The local governor preferred the university. The UWP asked for a survey and focus groups as part of additional primary research. Kos was a sole trader dependent on his car, one large customer and his own labour; his established UWP contacts and just-in-time stock control were strengths, while limited capital and lack of economies of scale were weaknesses.

Explain two social factors that could influence General Diane Pierce's decision regarding the construction project.