Indicative content guidance
Answers must be credited by using the level descriptors (below) in line with the general marking guidance. The indicative content below exemplifies some of the points that candidates may make, but this does not imply that any of these must be included. Other relevant points must also be credited.
Quantitative skills assessed:
QS4: Construct and interpret a range of standard graphical forms.
QS9: Interpret, apply and analyse information in written, graphical, tabular and numerical forms.
Knowledge, Application, Analysis (12 marks) - indicative content
- A monopoly market structure is when there is one single dominant supplier in the market. These firms possess price setting ability
- Allocative efficiency occurs when P=MC, productive efficiency occurs when the business is producing at the lowest point of it LRATC curve, X
inefficiency occurs when a business allows average costs to rise, dynamic efficiency occurs when a business is investing to reduce it costs
- Firms with monopoly power, such as MTN Ghana, face limited competition therefore it has price setting ability
- MTN Ghana can abuse their dominant position by offering low quality products to consumers to save on costs of production. As consumers have limited other options but to purchase from them, consumer welfare decreases
- Monopolies will not be allocatively efficient as the lack of competition, such as MTN Ghana controlling 70\% of the market, allows them to charge higher prices ( P>MC ) than in a more competitive industry
- Monopolies benefit from high producer surplus, reducing consumer surplus and causing a deadweight welfare loss
Costs \& \\ Revenue