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Retained Profit

Explain retained profit as internal finance kept after owners receive distributions, linking cost, flexibility, control, expansion and the business’s past success.

Syllabus
First assessment 2019
Course
Business XBS11/YBS11
Level
AS

Exam points

  • Explain retained profit as internal finance kept after profit is distributed to owners.
  • Evaluate retained profit through low cost, flexibility, control and the need for earlier business success.

2.3.1.2b - Retained profit question 1

[Maximum number: 20]

Source for use with Section C Extract E Asian Biscuit and Confectionery Ltd (ABC) ABC was established in 2012. It produces the Goodlife brand of biscuits, crackers and sweets at its large factory in Nepal. The factory has fully-automated production facilities and six baking zones, each 76 metres long. It is the largest biscuit factory in Nepal. Unmatched by other businesses in Nepal, ABC prides itself on baking products to the highest quality and the best taste. Goodlife is able to compete with international brands by selling at competitive prices. ABC aims to attract Nepalese customers away from buying imported biscuits to buying the Goodlife brand. The brand is marketed using the slogan, ‘for a good life, have a good bite’ . The idea being that it makes the customer think of it as a good and healthy lifestyle brand. To maximise its potential to achieve this aim, ABC believes it needs to invest in new production equipment and advertising. It currently promotes many of its biscuits, such as Goodlife Coconut Cookies and Goodlife Nice Biscuits, via YouTube videos, featuring its slogan. It periodically runs ‘lucky draws’ for wholesale customers making bulk purchases of Goodlife biscuits.

Evaluate whether sale of assets or retained profit would be more suitable for Asian Biscuit and Confectionery Ltd (ABC) to help finance the purchase of new production equipment.

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