'Explain one way this method of collecting data is valid.
Strength = 1
Detail = 1
Questionnaire:
Can be done online/through the post (strength);
- Therefore, if they are embarrassed about not joining in, they may be more honest (detail);
- unlike interviews which may be face to face and subject to social desirability bias (leading to less honest answers) (comparative detail)
Interview:
Can explain the nature of the question if the participant does not understand (strength);
- whereas a questionnaire can only help with general printed instructions (leading to answers not related to the aim) (comparative detail)
- means that the response given will be directly related to the question asked/the information the researcher wants to find out (detail).
Closed Q:
Quantitative data is achieved so easy to analyse/is more objective; (strength)
- Can just produce a score that can be averaged/comparisons can be made between different groups i.e. ages (detail)
- meaning it is not subject to researcher bias or interpretation (lowering validity); (detail)
Open Q:
Allows opportunity to give individual/detailed responses; (strength)
- So, people with different reasons/feelings can express themselves more allowing a greater insight into their feelings; (detail)