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CAIE A-Level Psychology Selling the Product

Practise customer-, competitor- and product-focused sales, scarcity and closing techniques, applying each approach to buyer relationships and store scenarios.

Syllabus
2028–2030
Course
Psychology 9990
Level
A2

Exam points

  • apply customer-focused questions and tailored advice to build trust in the buyer-seller relationship
  • use competitor-focused price, service or feature comparisons and evaluate their reductionism
  • explain scarcity through limited time or quantity and judge how urgency can increase purchase

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