2.4.3—Buying the product

2.4.3 Buying the product.

• the Engel Kollat Blackwell model of buyer decision-making.
• deciding where to buy including reasons for store choice by demographics such as age and gender, including a study, e.g. Sinha et al. (2002).
• post-purchase cognitive dissonance including factors that can increase dissonance and ways to reduce dissonance, including a study, e.g. Nordvall (2014).
• Relevant issues and debates and methodology for this topic include: cultural differences, reductionism versus holism, idiographic versus nomothetic, objective and subjective data, validity.

This matters because —buying the product determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply —buying the product to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: —Buying the product is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.