CAIE A-Level Business 1.4.1 Business objectives
Practise defining business objectives and judging private, public and social aims such as growth, CSR and the triple bottom line.
- Syllabus
- 2026–2028
- Course
- Business 9609
- Level
- AS
Exam points
- define mission statement, CSR or triple bottom line and link it to business aims
- explain the importance of objectives for focus, targets or strategy in a case business
- evaluate whether growth, environmental or public-sector objectives are most suitable
1.4.1—Business objectives question 1
Fizzy Drinks (FD)
FD is a private sector business that manufactures an international brand of carbonated drinks. Its slogan was 'A premium drink for premium customers'. The market for FD's drinks is very competitive, with 7 national and 12 international brands all competing in the same market. Recently FD lost the title of market leader to TR, one of its largest competitors. TR is a multinational public limited company.
Table 2.1 FD financial data 2023
Employee morale has dropped as a result of the negative feedback. Key employees have left to work for FD's competitors. The lack of experienced employees has led to a drop in the productivity of the production process.
Identify one objective of a private sector business.
All question bank results loaded