CAIE A-Level Business 3.3.5 Promotion Methods

CAIE A-Level Business 3.3.5 Promotion Methods
Cambridge International AS & A Level Business 9609 syllabus for exams in 2026, 2027 and 20282026–2028

Practise selecting advertising, sales, direct or digital promotion and analysing how packaging and branding reach a target audience before evaluating cost and effectiveness.

How this is tested

  • select a promotion method whose audience, message and reach match the target customer
  • analyse digital promotion, packaging or branding through awareness and response to sales or loyalty
  • evaluate usefulness using budget, measurability, market access and the product's physical context

Question 6(b)

[Maximum number: 12]

'Packaging is the most effective promotion method for a fast-food business.'

Evaluate this view.