Question 6(a)
[Maximum number: 8]
Analyse two benefits to a business of using a Boston Matrix.
CAIE A-Level Business 3.3.3 Product Portfolio Analysis
Practise using product life-cycle stages and the Boston Matrix to interpret a portfolio, calculate supporting values and recommend extension or marketing decisions for named…
How this is tested
- classify a product by life-cycle stage or Boston Matrix position using growth and market-share data
- use portfolio evidence to recommend investment, harvesting, withdrawal or an extension strategy
- evaluate the recommendation against cash flow, revenue forecasts, brand fit and market uncertainty