CAIE A-Level Business 3.3.1 The 4Ps of the Marketing Mix

CAIE A-Level Business 3.3.1 The 4Ps of the Marketing Mix
Cambridge International AS & A Level Business 9609 syllabus for exams in 2026, 2027 and 20282026–2028

Practise applying Product, Price, Promotion and Place to a launch or revised strategy and evaluating which element matters most only after considering their interdependence.

How this is tested

  • identify the relevant Product, Price, Promotion or Place decision and apply it to the case
  • analyse how changing one P affects demand, positioning, distribution, cost or the other elements
  • judge the most important element using target customers, competition and consistency of the full mix

Question 1(c)

[Maximum number: 8]

Analyse two elements of the marketing mix that PS should consider when launching the new packaging.