CAIE A-Level Business 3.1.7 Customer Relationship Marketing

CAIE A-Level Business 3.1.7 Customer Relationship Marketing
Cambridge International AS & A Level Business 9609 syllabus for exams in 2026, 2027 and 20282026–2028

Practise analysing how customer relationship marketing can improve retention, repeat sales and insight and evaluating whether its benefits justify cost for a small business.

How this is tested

  • analyse a CRM benefit through customer data or service to loyalty, repeat sales or revenue
  • evaluate suitability by comparing relationship value with system, staff and data-management costs

Question 6(b)

[Maximum number: 12]

Evaluate whether customer relationship marketing (CRM) is suitable for all small businesses.