CAIE A-Level Business 3.1.3 Markets and Market Share

CAIE A-Level Business 3.1.3 Markets and Market Share
Cambridge International AS & A Level Business 9609 syllabus for exams in 2026, 2027 and 20282026–2028

Practise calculating and interpreting market share or growth and analysing how consumer, industrial, local or international markets and product orientation shape decisions.

How this is tested

  • calculate market share as business sales divided by total market sales, multiplied by 100
  • distinguish market growth from a firm's share and interpret what a change means competitively
  • apply consumer or industrial and local or international market features to a strategic choice

Question 1(a)

[Maximum number: 2]

Define the term market growth.