Question 6(a)
[Maximum number: 8]
Analyse two reasons why there should be a close link between the marketing objectives of a business and its corporate objectives.
CAIE A-Level Business 3.1.1 Marketing role
Practise linking marketing objectives to corporate objectives and judging marketing's role in the success of a specific business.
How this is tested
- analyse why marketing objectives should support wider corporate objectives
- evaluate marketing's importance against other success factors in a business context