Edexcel IGCSE Business Studies 4.3.4 Promotion
Practise selecting promotion methods, branding and public relations actions that fit market segments and business aims.
- Syllabus
- First assessment 2019
- Course
- Business Studies 4BS1
Exam points
- explain how targeted online advertising, social media or e-newsletters reach customers
- evaluate public relations actions
- compare above the line and below the line promotion for a named business decision
4.3.4 Promotion question 1
[Maximum number: 6]
Irsi Chocolatier is a chocolate shop in Brussels, the capital city of Belgium. There are many other chocolate shops nearby. Opened in 1989 by the Corne family the business now has four directors and three employees. Florent Corne is the Managing Director with three other family members as Directors. Irsi Chocolatier opens from Tuesday till Saturday. The shop sells a variety of handmade chocolates and jelly fruit sweets. It delivers locally and has a website for information purposes only.
Analyse the importance of branding for Irsi Chocolatier.
AO2 =3 marks AO3 =3 marks
AO2
- As a business that started in 1989 it has been able to develop and maintain a strong image for its chocolates and sweets
- Branding against local competing chocolate shops helps Irsi Chocolatier stand out
A03
- This is important as the brand helps create recognition of the business allowing Irsi Chocolatier to continue as a long-standing business
- As the brand becomes stronger a higher price for the products can be charged and new products being introduced have a higher success rate due to its current branding
(6)
Level
Mark
Descriptor
0
No Rewardable material.
Level 1
1-2
- Limited application of knowledge and understanding of business concepts and issues to the business context. (AO2)
- Attempts to deconstruct business information and/or issues, finding limited connections between points. (AO3)
Level 2
3-4
- Sound application of knowledge and understanding of business concepts and issues to the business context although there may be some inconsistencies. (AO2)
- Deconstructs business information and/or issues, finding interconnected points with chains of reasoning, although there may be some logical inconsistencies. (AO3)
Level 3
5-6
- Detailed application of knowledge and understanding of business concepts and issues to the business context throughout. (AO2)
- Deconstructs business information and/or issues, finding detailed interconnected points with logical chains of reasoning. (AO3)
All question bank results loaded