Practise explaining why motivation matters at work, linking theories to retention, productivity, recruitment and business performance.
In 1971 Starbucks opened its first coffee shop in Seattle, Washington, US. Since then, it has experienced significant growth with more than 32,000 stores operating across 80 countries. It sells coffee and food products including cakes, biscuits and sandwiches. Starbucks has a mission 'To inspire and nurture the human spirit - one person, one cup and one neighbourhood at a time.'
Starbucks refers to its employees as 'partners' as they encourage people to support each other and work to achieve common goals. It offers the opportunity for partners to develop their skills and knowledge of the coffee shop market, by starting as baristas, then as coffee masters and finally as coffee shop managers.
State one reason why Starbucks wants to retain its employees.
AO2-1 mark
Award 1 mark for a valid reason why Starbucks wants to retain its employees in the context of the business
- By retaining its employees Starbucks does not have to train new employees on how to make the coffee it sells (1)
- If employees remain at Starbucks they will become more proficient and may be promoted to a coffee master or a coffee manager (1)
NB Do not accept a reason that is not in the context of Starbucks.
Accept any appropriate response
(1)