3.2.1—Methods of market research
- Syllabus
- 0264–2027–2028
- Objective
- 3.2.1
- Level
- —
3.2.1—Methods of market research
- why businesses use market research
- primary research methods, e.g. questionnaires or surveys, interviews, focus groups, observation
- the concept of sampling and why it is useful to businesses
- advantages and disadvantages of primary market research methods
- secondary research methods, e.g. competitor websites, government sources, market reports, trade magazines
- advantages and disadvantages of secondary market research methods
- factors influencing the accuracy of market research data
- analyse simple market research data
ConceptIGCSE Business Studies